Bluey Robinson

We were commissioned to design and develop the brand new official site for Bluey Robinson (BlueyRobinson.com) following his recent return from supporting Justin Bieber on his world tour in Europe.

The brief was to create a socially interactive-rich website that gave users a one-screen snapshot of everything “Bluey Robinson”. Compared to Blueys previous website, it was a big step in providing a site which was heaped with rich content.

The new site incorporates many powerful features and automatic integration with Bluey’s YouTube channels; ( http://www.youtube.com/user/BlueyRobinsonTV ) & ( http://www.youtube.com/user/BlueyRobinsonVEVO ).

When a user visits the site, the first thing they see is the video box. The featured (large) video provides a space for featured videos which may be new or exclusive content. Below that are videos pulled dynamically from Bluey’s YouTube channel that automatically update when new videos are posted. The same mechanism powers the main Video page, with an AJAX navigation system so that the page does not even need to reload to display more videos from his channels.

One of the key interactive features is the “Boombox” player. The player streams Bluey’s track via a BoomBox style interface. Users can chance the color of the player, download tracks (rollover call-to-action), and open the player in a new window whilst viewing the site at the same time.

Towards the bottom of the site is an ‘Events’ feed which integrates with ‘Facebook Events’ where users can RSVP to Gigs and post comments etc. Also included is a Twitter feed.

The ‘Pictures’ module integrates with Bluey’s Flickr account and pulls in images from his photostream. When clicked however; images are presented within BlueyRobinson.com itself, keeping the user within the site and maintaining a great user experience.

A notable feature is the ability for users to upload their own images to the ‘Photos’ page and ‘Like’ each others images using the Facebook ‘Like’ system. By using Facebook ‘Like’, when a user “likes” a photo, it automatically is posted to their individual Facebook Stream. Images are moderated in the backend of the site.

Overall, the site provides a powerful, dynamic, and vibrant representation of Bluey Robinson and allows a strong connection to be made with his fans.

Visit BlueyRobinson.com

Bluey Robinson

Twitter Updates